About Us


AFC-Holcroft has one of the most diverse product lines in the heat treat equipment industry. We are fully equipped to design, manufacture, ship, install, and service all types of custom and standard heat treat systems.

AFC-Holcroft is a privately held company, headquartered in Wixom, Michigan, USA. Our state-of-the-art facility is not only our engineering hub for global business, but also has a large manufacturing facility, custom built for the construction of heat treatment equipment.

Visit our Sales Contacts or Global Partners page to contact us.

With our strategically located network of global partners, we have the capability to manufacture, install and service our equipment anywhere in the world.


AFC-Holcroft L.L.C. was formed from the assets of a number of prominent industry pioneers, including:

  • Holcroft - an internationally recognized furnace company who had been building industrial furnaces since 1916.
  • Atmosphere Furnace Company - Established in 1962, AFC was another well-respected furnace manufacturer. Among other notable innovations, AFC was a pioneer in developing techniques for using salt during quenching.
  • Pacific Industrial Furnace Company (PIFCO), a division of Detrex. PIFCO, established in 1930, was prominent in the foundry, forge and aluminum industries.
  • Therm Alliance. Formed in 1985, Therm Alliance was a privately owned manufacturer in Detroit, Michigan, managed by a family who had been in the heat treat business since 1914.

AFC-Holcroft continues to support each and every piece of equipment produced under the banner of any of these companies. Our parts and service team can advise you of any design improvements that have been implemented since the installation of your furnace equipment, insuring that you have the safest, most efficient repair/replacement solution.

Even though each of these companies (Holcroft, PIFCO, Therm Alliance, Dow Furnace, Standard Fuel Engineering) will continue to service their respective customers as they have done in the past, our products are marketed under the name of AFC-Holcroft.

Our History