AFC-Holcroft Announces Promotion of Aida Hernandez to Sales Engineer

AFC-Holcroft is pleased to announce the promotion of Aida Hernandez to the position of Sales Engineer.

Since joining AFC-Holcroft in January 2026 as an Aftermarket Sales Engineer, Aida has quickly established herself as a valuable member of the organization. Through her strong technical expertise, customer-focused approach, and commitment to delivering results, she has made a significant impact across the business.

Aida brings several years of manufacturing and engineering experience, along with a proven ability to support customers, manage complex projects, and drive continuous improvement initiatives. Her practical, solution-oriented mindset and dedication to building strong customer relationships have earned the trust of colleagues and customers alike.

In her new role, Aida will help strengthen AFC-Holcroft’s sales organization while continuing to leverage her aftermarket experience to support customers throughout their equipment lifecycle. During the transition period, she will split her time between the Aftermarket and Sales teams to ensure continuity and maintain the high level of service customers expect.

“Aida's technical knowledge, professionalism, and commitment to customer success have made her an outstanding contributor to our team,” said Bob Brock. “We are excited to see her take on this expanded role and continue supporting our customers with innovative solutions and exceptional service.”

Congratulations to Aida on this well-deserved promotion, and wishing her continued success in her new position.